Introducing the Culture 100 Awards, 2025
The Culture 100 Award 2025 explores the world of workplace culture, uncovering the best-growing company cultures out there. This year, we highlight the growing companies committed to creating environments where employees thrive and innovation flourishes. For 2025, it’s not just about where you work, but how you work.
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“Dive into the cultures that are shaping the future of work."
This isn't your typical "best places to work" list. Culture 100 – 2025 dives deep into the heart of what makes a company truly exceptional—the people behind the culture. We're not just looking at surface-level perks; we're exploring the DNA and personality behind why certain cultures bring out the best in people.
We've been on a mission, conducting an extensive analysis of workplaces, analysing thousands of companies, from startups to established giants, and gathering insights from over 20,000 employees. Our goal? To identify the growing companies that are setting a new standard for what it means to create a thriving work environment. These are the companies where "people-first" isn't just a slogan; it's a lived experience. These are the places you'd tell your friends and family about. These are the new benchmarks for the future of work.
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What Does It Mean to Define Workplace Excellence?
What does it take to build a culture where people truly thrive? This award recognises companies demonstrating a measurable, impactful commitment to their employees. Winning signifies a company has achieved a rare balance—where:
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Employee contributions are valued, and ideas are shared openly.
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Growth is seamlessly integrated into the employee experience, with clear paths for development.
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Core values are not just stated but lived every day.
These aren't abstract concepts; they are the essential elements of a high-performing team.
Methodology Behind Culture 100:
To find the companies that truly put their people first, we went straight to the source: the employees themselves. Through anonymous surveys designed to capture authentic employee sentiment and experiences spanning thousands of companies, we uncovered the real stories behind the culture. We asked:
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"What's one moment that showed you your company truly cares about its people?"
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"What's the secret to your connection with the company culture?"
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"If you could design your ideal workplace, what would it look like? How close is your current experience?"
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"What programmes or initiatives make you feel valued and help you grow?"
To get a clear picture of employee sentiment, we also used the Employee Net Promoter Score (eNPS), asking:
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"On a scale of 0-10, how likely are you to recommend this company as a great place to work?"
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"On a scale of 0-10, how satisfied are you with the opportunities for career growth and advancement within the company?"
"It's not about having a good culture.
It's about building one."
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The Story in the Data
To uncover the real story of workplace culture, we looked at the data. We wanted to understand not just what employees were saying but how they were saying it. That's why our survey is a 'sentiment' analysis, where the vast majority of the weight is placed on the open-ended responses, and the percentage of respondents per company is factored into the final analysis. Employee feedback was carefully analysed for key themes, recurring patterns, and the overall feeling. This qualitative data, combined with the hard numbers of eNPS scores, gave us a complete picture of each company's world. This approach, used every year, lets us compare companies and see how they’re changing.
A Vision for the Future
Work is evolving. Hybrid models, new technologies, and a focus on purpose are reshaping the landscape. Culture 100 identifies the companies embracing this shift, building workplaces designed for the future.
That’s why Culture 100 is more than just an award; it's a look at where the working world is moving. We’re going deeper with the winners, providing a behind-the-scenes look at the future of work. We’re pulling back the curtain on the winning companies, capturing the human stories that drive their success through exclusive footage, intimate profiles, and revealing data insights. We’re not just showing you what they’ve accomplished; we’re showing you how they did it, uncovering the secrets that other organisations can unlock.
The Culture 100 – 2025 winners have written a new chapter in workplace culture. They’ve proven that when you invest in your people—their growth, their well-being, their purpose—you unleash the full potential of your organisation. This isn’t just about making employees happy; it’s about building a business that’s built to last, driving innovation, and attracting the best talent. These are the workplaces not just navigating today’s challenges but thriving, and inspiring others to follow.
Join us each week as we spotlight a C100 winner through exclusive profiles, insights, and team interviews.
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