From Family Remedies to a Global Movement: The Fushi Story
Fushi has been selected for the Planet 100 Award, recognising "The UK’s most loved sustainable companies" for their deep commitment to championing sustainability.
Feature with HYER
There’s something special about products made with intention. At Fushi, every oil, herb, and remedy carries a story—not just of where it comes from, but of the people, traditions, and purpose behind it.
Co-founders Rannesh Jansari and Ria Pattni grew up surrounded by Ayurvedic wisdom, passed down through generations. The idea for Fushi wasn’t sparked in a boardroom—it was born from their families’ belief that nature holds the key to well-being. From the beginning, they knew that creating pure, natural products would go hand in hand with respecting the planet.
That philosophy remains at the heart of everything they do today. From sourcing organic ingredients directly from farmers to hand-blending every batch in their London workshop, Fushi has built a business that is as ethical as it is effective. But their mission extends beyond their products—it’s about raising the standard for sustainability in health and beauty. And that’s why they’ve been recognised as one of the UK’s most loved sustainable companies, earning a place on the Planet 100 list.
At Fushi, everything starts with the source. The herbs, oils, and botanicals used in their formulations aren’t chosen at random—they are fresh from this season’s harvest, carefully selected for their purity and potency. Each one is cold-pressed and hand-blended, a process that preserves the integrity of the ingredients and ensures they deliver the maximum benefit. But behind every ingredient is a network of people whose livelihoods depend on the land. Fushi works directly with farmers and growers across the world, forming long-term partnerships built on trust, fairness, and respect. They don’t just buy ingredients—they build relationships, ensuring that growers are paid fairly, that farming practices remain ethical, and that the communities behind the crops are supported in meaningful ways.
This approach isn’t about efficiency; it’s about doing things the right way. Some herbs take months to source, and certain oils require meticulous extraction, but Fushi won’t compromise on quality for the sake of convenience. Their Fresh-Pressed® Oil and Fresh-Ground® Herb trademarks reflect this philosophy—guaranteeing that every bottle, every blend, every formula remains as close to nature as possible.
In 2018, Fushi made a bold decision—to eliminate plastic bottles and transition to recyclable glass. It was a move that felt inevitable for a company so deeply committed to nature, but it wasn’t without challenges. Shipping became more complex, costs increased, and not everyone was ready for the shift. But they knew it was the right thing to do. What followed was a deliberate, long-term shift in how they think about impact—not just on the planet, but on people. The numbers are impressive—99.2% of their packaging is now plastic-free—but that’s not what drives them forward. It’s the belief that every choice, no matter how small, matters.
“If we want people to trust us, we have to lead by example,” says co-founder Rannesh Jansari.
“Every decision we make has to reflect our values—no shortcuts, no compromises.”
That philosophy isn’t just applied to materials; it’s deeply ingrained in their sourcing model. Over the next five years, Fushi is working toward sourcing 70% of all ingredients directly from growers, starting with 40% by 2025 and 55% by 2026. It’s a significant shift, not because it’s easy, but because direct sourcing means full transparency—from how crops are grown to the people who cultivate them. When Fushi buys ingredients, they aren’t simply purchasing raw materials. They’re supporting livelihoods, strengthening small-scale farming communities, and ensuring that ethical practices extend beyond their own operations. Some of the growers they partner with have been in the same families for generations, working the land with the same care and reverence that Fushi applies to its formulations.
That’s why, for them, sustainability isn’t just about the environment—it’s about responsibility. It’s about ensuring that the choices made today don’t come at the expense of tomorrow.
One of the most powerful ways Fushi embodies this responsibility is in how they use their influence to create lasting change. Across the regions where they source ingredients, they’ve taken steps to do more than just trade—they invest in the well-being of the communities behind their products. Whether it’s supporting education for children in farming regions, helping improve access to healthcare, or ensuring that the workers harvesting their ingredients are paid fairly, Fushi sees sustainability as something far bigger than their own footprint.
When a company chooses to put people and the planet ahead of convenience, something remarkable happens. The business becomes more than just a business—it becomes a movement. A movement that doesn’t just aim to make the best Ayurveda-inspired health and beauty products but seeks to change what it means to be an ethical company. It’s why Fushi doesn’t compete on speed or cost—they compete on trust, quality, and integrity. It’s why they go beyond the typical standards, printing both harvest and manufacture dates on their labels, reinforcing a level of honesty and accountability rarely seen in the industry.
In the end, sustainability isn’t just about reducing harm—it’s about actively creating good. And that’s what makes Fushi different. They aren’t following trends, nor are they waiting for regulation to dictate their next move. Every decision is intentional. Every product is a reflection of their values. Every bottle, every blend, every ingredient is part of a much bigger story. A story that proves business can be both ethical and extraordinary. One that reminds us that the most sustainable choice is often the one made with care, patience, and an unwavering commitment to doing what’s right.